AI brand guidelines
For teams who need clear rules for AI-generated content.
- Voice, tone and visual rules for AI
- Approved and banned uses
- Sign-off workflow
Duration3-4 weeks
FormatGuidelines
Price from
£3,150
Brand Controls
AI brand controls that ensure brand consistency
Systems that govern how AI models and applications use your brand assets. We build brand control platforms that ensure consistency while enabling AI-powered automation.
What we do
Brand governance systems for the AI era
Access Control
Secure access to brand assets.
Brand Compliance
Certified brand compliance.
Usage Monitoring
Monitor brand usage across systems.
AI Governance
AI-powered governance.
AI templates
Ready-to-use templates for AI-powered systems. Email templates, content templates, and design templates that embed your brand guidelines automatically.
- Email and message templates
- Content generation templates
- Design asset templates
- Custom template library
AI brand guidelines
Brand guidelines specifically for AI systems. Define how AI should use your brand in generated content, messaging tone, visual style and more.
- Brand voice and tone guidelines for AI
- Visual style guidelines for AI generation
- Content do's and don'ts
- Brand compliance rules for AI
AI instructions / prompt guidelines
Prompt engineering guidelines that help AI models generate brand-compliant content. System prompts and instructions that govern AI behaviour.
- Base system prompts
- Few-shot examples and reference content
- Constraint and compliance rules
- Model-specific optimisations
Ways of working
How would you like to work with us?
Every team works differently, so we do too. Choose a fixed-scope project, an ongoing retainer, or start with one and move to the other as your needs change.
Fixed-scope projects that make AI work for your brand, not against it.
Prompt & template library
For teams who need on-brand AI output, every time.
- Tested prompts by team and channel
- Content and design templates
- Custom GPTs or assistants
Duration2-4 weeks
FormatPrompt library, templates
Price from
£2,730
AI image style system
For teams generating imagery with AI.
- Brand-aligned visual style
- Image generation prompts and rules
- Mixed with photography and stock
Duration2-3 weeks
FormatStyle guide, asset pack
Price from
£2,520
Brand control platform
For teams who need governed access to brand assets.
- Built by our web developers
- Access control and usage monitoring
- Integrated with your tools
Duration6-10 weeks
FormatFixed project
Price from
£8,400
AI brand risk audit
For teams who need to know how AI is using their brand today.
- Review of AI tools and outputs
- Brand, legal and data risks
- Prioritised controls plan
Duration2-3 weeks
FormatReport, workshop
Price from
£1,890
AI adoption training
For teams rolling out AI across marketing and beyond.
- Practical, on-brand AI workflows
- Policy and compliance essentials
- Tailored by department
Duration1-3 sessions
FormatOn-site or remote
Price from
£1,050
Beyond the packages
We have a talented team with a broad and diverse skill set. The packages are a starting point. We can take on all kinds of projects, and the same is true of retainers.
Retainers are shaped around capacity, resource and scope. A higher package covers a more comprehensive range of services each month. Enquire if you want a custom project or a custom retainer.
Technology
Technology we support
Can brand controls work across multiple AI tools?+×
Yes. We can design a central governance layer so standards are applied consistently across different AI models and content tools.
Can you create approval workflows for AI-generated content?+×
Yes. We can implement review and sign-off flows so sensitive outputs are checked before publication.
How do you prevent off-brand AI outputs over time?+×
We continuously refine prompts, guidance rules, and QA checks using real output reviews so quality and consistency improve with usage.
What are AI brand controls in practice?+×
AI brand controls are the rules, prompts and checks that keep AI-written and AI-made work on brand. Projects include an AI brand risk audit, AI brand guidelines, a prompt and template library, an AI image style system, a brand control platform, and adoption training. Monthly options cover content review, the prompt library, or brand governance.