Brand guidelines
For teams who need clear, practical rules for everyone.
- Logo, colour and typography
- Imagery, layout and tone of voice
- Do's and don'ts with examples
Duration3-5 weeks
FormatGuidelines
Price from
£3,150
Brand Guidelines
Brand guidelines that ensure consistency and clarity
Guidelines transform identity systems into actionable standards. We create clear, comprehensive documentation that helps everyone—internal teams and external partners—apply your brand correctly.
What we do
We create guidelines that are clear, practical and easy to follow
Clear Documentation
Step-by-step guidance for applying your brand across all touchpoints.
Do's & Don'ts
Practical examples showing correct and incorrect brand application.
Digital & Print
Comprehensive specifications for all digital and physical formats.
Asset Library
Organised file structure with all required formats and versions.
Colour & Typography Standards
The visual language locked down. Palettes, type scales and hierarchy defined so every output feels like the same brand, everywhere.
- Primary and secondary colour values (HEX, CMYK, RGB, Pantone)
- Typography hierarchy across headings, body and UI
- Accessibility and contrast compliance
- Application examples across digital and print
Logo Usage & Application
How the mark behaves in the real world; sized, spaced and placed correctly across every format it'll ever appear in.
- Clear space and minimum size requirements
- Approved colour variations and backgrounds
- Incorrect usage and common misapplications
- Co-branding and partner lock-up rules
Voice, Tone & Brand Application
The brand in practice; how it sounds, feels and shows up across real assets, not just theory.
- Tone of voice principles and messaging examples
- Imagery and photography style guidelines
- Templated assets (social, presentations, stationery)
- Do's and don'ts with real-world examples
Ways of working
How would you like to work with us?
Every team works differently, so we do too. Choose a fixed-scope project, an ongoing retainer, or start with one and move to the other as your needs change.
Fixed-scope guideline projects that make your brand easy for everyone to apply.
Digital brand portal
For teams sharing the brand with many teams and partners.
- Online guidelines built by our web team
- Downloadable assets and templates
- Easy to update
Duration3-5 weeks
FormatWebsite, asset library
Price from
£3,990
Tone of voice guide
For teams with many writers and AI tools.
- Voice principles and examples
- Channel-by-channel guidance
- AI prompt library included
Duration2-3 weeks
FormatGuide, prompt library
Price from
£2,100
Template suite
For teams who need on-brand output without a designer.
- PowerPoint, Word and social templates
- Canva or Adobe templates
- Locked brand elements
Duration2-4 weeks
FormatTemplates
Price from
£2,730
Brand consistency audit
For teams who need to see where the brand is drifting.
- Review across web, print and social
- Compliance scorecard
- Priority fixes
Duration2 weeks
FormatReport, walkthrough
Price from
£1,785
Team guidelines training
For teams rolling the guidelines out across departments.
- Walkthrough of the guidelines
- Practical exercises
- Q&A for each department
Duration1-3 sessions
FormatOn-site or remote
Price from
£735
Beyond the packages
We have a talented team with a broad and diverse skill set. The packages are a starting point. We can take on all kinds of projects, and the same is true of retainers.
Retainers are shaped around capacity, resource and scope. A higher package covers a more comprehensive range of services each month. Enquire if you want a custom project or a custom retainer.
Technology
Technology we support
Can existing teams and partners be trained on the guidelines?+×
Yes. We can run onboarding sessions to walk your team and partners through the system, answer practical questions, and align everyone on day-to-day brand use.
Can you create channel-specific brand rules?+×
Yes. We can define tailored rules for social, email, web, print, and paid media so your identity stays consistent while still fitting each platform format.
Do we get editable brand guideline files?+×
Yes. We provide editable master files and practical exports for internal teams and external suppliers. This usually includes PDF guidance plus source files where relevant.
What is included in a brand guidelines package?+×
A guidelines project can be a consistency audit from £1,785, the guidelines themselves from £3,150, a digital brand portal, a tone of voice guide, a template suite, or team training, plus VAT. The guidelines cover logo, colour, typography, imagery and examples of correct use. Ongoing retainers are a brand guardian from £630 a month, templates from £840, or brand management from £1,890.