Identity design
For teams who need a distinctive, scalable visual identity.
- Logo system and marque
- Colour, type and graphic language
- Core applications designed
Duration6-8 weeks
FormatIdentity system
Price from
£1,785
Brand Identity
Brand identity systems that work across all channels
Your brand identity is the visual foundation for everything you do. We create comprehensive identity systems that are clear, consistent and built to grow with your business.
What we do
We design identity systems that establish clear, consistent brand presence
Colour & Typography
Cohesive visual language that works across digital and print.
Scalable Systems
Identity frameworks that adapt to different applications and formats.
Core applications
Logo, colour, type and graphic language applied to the main touchpoints. A guidelines document is its own project.
Tested & Proven
Identities designed for longevity, clarity and recognition.
Logo systems
Your logo should hit hard and differentiate from competitors. We design logos that hold up from billboards to business cards, built to earn recognition rather than just look good in a pitch deck.
- Full logo suite
- Digital-first and print-ready versions
- Responsive sizing and clear space rules
- Designed for recognition and impact
Colour & Typography System
Structured visual language that ensures consistency across all touchpoints. Includes colour palettes, typography hierarchies and usage guidelines.
- Primary and secondary colour palettes
- Typography hierarchy with scale
- Digital and print specifications
- Accessibility compliance
Rollout and applications
The identity applied to the places customers actually see it. Website, templates, signage and print. A guidelines document is scoped on the Brand guidelines page.
- Website and social applications
- Presentation and document templates
- Signage and print applications
- Files ready for your team
Ways of working
How would you like to work with us?
Every team works differently, so we do too. Choose a fixed-scope project, an ongoing retainer, or start with one and move to the other as your needs change.
Fixed-scope identity projects that build a brand system ready to scale.
Imagery & photography style
For teams who need visuals as recognisable as the logo.
- Photography and illustration direction
- Brand shoot arranged and managed
- Stock and AI imagery rules
Duration3-5 weeks
FormatShoot, style guide
Price from
£1,155
Identity rollout
For teams who need the new brand live everywhere at once.
- Website updates by our web team
- Templates, signage and print
- Launch plan and assets
Duration4-8 weeks
FormatFixed project
Price from
£1,365
Brand strategy & personas
For teams who need design rooted in clear strategy.
- Positioning and personality
- Research-led personas
- Creative brief signed off by leadership
Duration2-4 weeks
FormatWorkshops, strategy
Price from
£945
Identity review
For teams who need to know if their identity still works.
- Audit across every touchpoint
- Stakeholder and customer input
- Evolve or rebrand recommendation
Duration2-3 weeks
FormatReport, presentation
Price from
£630
Team launch training
For teams who need to adopt the new brand confidently.
- Brand story and principles
- Templates and asset library walkthrough
- AI tools set up on-brand
Duration1-2 sessions
FormatOn-site or remote
Price from
£210
Beyond the packages
We have a talented team with a broad and diverse skill set. The packages are a starting point. We can take on all kinds of projects, and the same is true of retainers.
Retainers are shaped around capacity, resource and scope. A higher package covers a more comprehensive range of services each month. Enquire if you want a custom project or a custom retainer.
Our work
Brand identity systems we've created
Ovara - Branding
Distinctive premium brand identity
Oxford Online School - Branding
Cohesive brand experience
Calypso - Branding
Elevated premium perception across all brand touchpoints
Woodstock - Branding
Evolving the brand identity
Solseal - Branding, Site + Home
Confident, modern identity suited to both trade and home markets
Rhondda Cluster - Branding
Unified visual identity across digital and print
Technology
Technology we support
Can you evolve an existing identity instead of starting from scratch?+×
Yes. If you have strong brand equity, we can modernise and systemise what already works rather than replacing it entirely.
How many identity concepts do you present?+×
We normally present a focused set of high-quality concept routes, then refine one selected direction through structured feedback rounds to reach the final identity system.
What is included in a brand identity project?+×
A brand identity project can be a review from £630, strategy and personas from £945, identity design from £1,785, imagery and photography style from £1,155, a rollout from £1,365, or launch training from £210, plus VAT. Identity design usually takes 6 to 8 weeks and covers the logo, colour, type, graphic language and core applications. Rollout covers website updates, templates, signage and print. We can plan or manage creative shoots. A guidelines document can be scoped as its own project.
Will the new identity work across digital and print?+×
Yes. We build identity systems for both digital and physical applications, including websites, social formats, presentations, packaging, and print collateral.