Florian

Capturing the story of the greatest living maker.
ABOUT
Florian Leonhard has dedicated his life to studying, restoring and making violins. Florian’s expertise and dedication to perfection have ingrained his reputation as a prominent maker of modern violins, a dealer of the finest instruments and an exceptional restorer. His unique combination of skills allows him to offer a wide range of high-quality and bespoke services to his clients. Following initial talks with their team we were asked to re-design their website, raise brand awareness, and generate more interest in their services.
CLIENT
Florian
SECTOR
SERVICES
Florian - Branding
The Florian Leonhard Fine Violins branding refined the visual identity of one of the world’s leading violin dealers and restorers. The brand was elevated to better reflect its heritage, craftsmanship, and prestige with a warm, classical palette, elegant typography, and subtle tex...
- Unified visual identity across digital and print
- Enhanced perception of craftsmanship and authenticity

Florian - Video & Photography
Capturing the story of the greatest living maker To say Florian’s workshop is impressive would be an understatement. As you walk in your greeted with beautiful works of art on the walls, sculptures through the halls, and cabinets full of some of the worlds most rare stringed inst...
- Stunning lifestyle photography
- Media assets to cover years of marketing campaigns

Florian - Web Design
A website for a true craftsman Our designers thoroughly enjoyed working with Florian and his team on this web project. From the start we provided a range of concepts that explored alternative, progressive design directions. The chosen design is clean and modern, with a real focus...
- 74% increase in users
- 15% increase in conversion rate
- 90% increase in enquiries
