LKK
Refreshing a global brand's UK store with a digital-first approach to growth.
ABOUT
Lee Kum Kee is a globally recognised brand, known for its authentic Chinese sauces and condiments, available in over 100 countries. The UK store focuses on direct-to-consumer sales and brand awareness for Western audiences. The Shopify store needed a visual and structural refresh to support content, SEO, email marketing, and new channel growth, including TikTok.
CLIENT
LKK
SECTOR
SERVICES
LKK - Campaigns, CCCO
The Chiu Chow Chilli Oil emailer translates Lee Kum Kee’s bold brand world into a focused, conversion-led format, combining appetite-driven visuals with clear incentives to drive immediate engagement while staying true to the brand’s energetic, flavour-first personality.
- Appetite-led visuals with instant impact
- Clear offer and CTA to drive conversion
LKK - Campaigns, Lunar New Year
The Lee Kum Kee Lunar New Year campaign celebrated the season with a vibrant, family-friendly theme centred around the idea of Legends Come Alive. Delivered across email, social, and web, the campaign featured interactive content, festive recipes, and a playful digital experience...
- High open rate and engagement
- Custom illustration & theme
LKK - Ecommerce, Amazon Store
We transformed Lee Kum Kee’s Amazon Store into a more immersive and cohesive brand experience; elevating brand perception and increasing customer engagement. By streamlining content flow to improve session duration, we also created new A+ content and enhanced storefront modules, ...
- Increased overall store conversion rate
- Boosted click‑through rate to key product pages
- Enhanced mobile experience, reducing bounce rate
LKK - Ecommerce, eShop
We redesigned the Lee Kum Kee Europe Shopify website to elevate the brand’s online experience and drive repeat purchases. The new design introduced product bundles and subscription options that integrated seamlessly with the existing loyalty scheme, encouraging higher customer re...
- Fully custom Shopify build
- Increased repeat purchases through bundles and subscriptions
LKK - Email Marketing, Great Taste Award
We helped bring Lee Kum Kee’s Great Taste Awards success to life with a bold, high-impact emailer designed to celebrate credibility, drive confidence, and turn recognition into action across the range.
- Award wins translated into clear commercial messaging
- Product credibility reinforced to drive click-through and sales
LKK - Email Marketing, London Fashion Week
Lee Kum Kee London Fashion Week was a bold brand collaboration that positioned the sauces at the intersection of food, fashion and culture. We delivered a cohesive creative concept across digital, email and social, pairing striking visuals with curated recipes and cocktails to br...
- Increased brand relevance through a high profile cultural partnership
- Stronger engagement by linking products to shareable, lifestyle led content.
LKK - Social
We worked with Lee Kum Kee Europe on a series of digital campaigns and social content to grow brand awareness and engagement across the UK and EU. Campaigns like “Pure Saucery,” “Big Zuu,” and the “Mystery Box” giveaway mixed playful creative with bold product storytelling, achie...
- Boosted engagement and follower growth across key regions
- Delivered standout seasonal and influencer-led campaigns
