British Council (USA) - Campaigns

To honour the importance of Joe Biden’s visit to the UK, we were asked to create a new design style for the campaign. Drawing inspiration from the colours of British Council, as well as the UK and USA flags, we created a thematic colour pallet. Working closely with the team on the ground at the British Council, we created a series of campaign posts to be rolled out across all platforms over several weeks. The success of the campaign relied on getting informative, educational, playful and engaging content in front of students in the USA and the UK. The overall campaign was a huge success, with the team at British Council commenting that they would love to work with us again on future campaigns.