Web DesignDo-IT Profiler
Do-IT Profiler - Web Design
Neurodiversity has many faces, and being inclusive, first requires understanding. Combining our ‘outside perspective’ and the client’s intimate knowledge, we were able to help refine the content and messaging on the website to provide an explorative user journey that guides visitors through the importance of inclusion.
The site has been designed in a way that it has natural accessible characteristics, such as high contrast text, easy to read fonts and large bold buttons. To give all users the best possible web experience, a purpose-built accessibility tool has been integrated into the website. This gives neurodiverse and visually impaired users access to screen readers, high contrast mode, full control over text and a narrow reading view.
RESULTS
- 54% increase in users
- 7% drop in bounce rate
- 20% increase in avg. session duration










