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Web DesignIngles & Hayday

Ingles & Hayday - Web Design

The fine stringed instrument market is full of savvy buyers and sellers, who’s worlds revolve around the finest details. A clean, modern look was needed, with a focus on presenting the instruments in an immersive gallery experience. A fully custom instrument zoom feature was created, allowing users to explore almost microscopic levels of detail from any device. A notable sales section provides a library of information on instruments that have passed through their hands, as well as media rich biography pages for the makers. The private sales section intentionally feels slightly more prestigious and is a place to feature their finest, multimillion pound instruments.

RESULTS

  • 415% increase in search traffic
  • Custom makers archive & private sales section
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