Oxford Online School - SEO & AI Optimisation

Oxford Online School initially came to us to support their SEO. The main goal was increasing the volume of high-quality leads to grow registrations. The site initially lacked detailed information, so first we rewrote key pages around what parents and students were genuinely searching for at each level. An internal rebuild followed. Our ongoing support has led to an 88% increase in ranking high-intent organic keywords, along with an increase in student registrations. What's more, visits arriving from AI assistants are already proving to be the highest-converting traffic on the site.