Oxford Online School - Paid Ads

We quickly identified that the school's Google Ads lacked structure and was bidding on low-quality, broad terms – leading to poor engagement and wasted budget. Our paid ads strategy restructured search activity around the way families actually search for schooling, bidding on high-intent terms to drive better-qualified traffic and improve site engagement. Alongside this, we captured upper-funnel traffic through a range of display ads to help build brand awareness among relevant audiences. We also led the expansion of paid activity overseas, identifying the regions with the strongest appetite for online schooling. This gave the school a broader global footprint, well beyond the school's existing audience.