Solseal
Upgrading eCommerce performance across five stores through design, build and migration
ABOUT
Solseal is a distributor of specialist sealants and waterproofing products, operating five distinct B2B brands with unique product ranges and pricing structures. Their eCommerce build needed to support complex integrations, particularly with Sage, while delivering a seamless shopping experience for trade customers. We brought the group under one platform, with tailored stores, automation, and ongoing performance marketing.
Solseal - Branding, Site + Home
The Site+Home branding was created to bridge the gap between professional trade and home DIY audiences. The identity combines bold typography, a bright industrial colour palette, and dynamic geometric graphics to convey reliability, speed, and practicality. Designed for use acros...
- Confident, modern identity suited to both trade and home markets
- Versatile system adaptable across digital and physical touchpoints
Solseal - Ecommerce
We designed and developed a cohesive eCommerce setup for Solseal, bringing together five distinct brands under one roof, each with its own storefront, product range, and customer experience, while maintaining consistency and ease of management. We migrated five individual stores ...
- 67% increase in orders
- Streamlined checkout and faster site performance.
Solseal - SEO
Search performance was a key focus, with technical improvements and content strategy helping to grow organic traffic across all five brand stores.
- 22.7% increase in revenue
- 15% increase in ppc conversions
- 25% increase in ppc conversion rate
Solseal - Paid Ads
Solseal ads comprise a mix of Pmax, Shopping and Search that all earn their place in the strategic mix. Continuous improvements within the account and across the website means high conversion rates, record-breaking sales and high returns.
- Conversion rate increased by 53%
- Conversions increased by 155%
- 1000% ROAS
Solseal - Ecommerce, Site + Home
The Site+Home WooCommerce project was developed to help an established trade supplier expand into the domestic market. The new store combines a clean, confident design with an intuitive shopping experience tailored to DIY customers. Built for performance and scalability, it refle...
- Expanded reach from trade to consumer markets.
- High-performing, scalable ecommerce platform.
Solseal - Branding, Site + Home
The Site+Home branding was created to bridge the gap between professional trade and home DIY audiences. The identity combines bold typography, a bright industrial colour palette, and dynamic geometric graphics to convey reliability, speed, and practicality. Designed for use acros...
- Confident, modern identity suited to both trade and home markets
- Versatile system adaptable across digital and physical touchpoints