Oxford Online School
A progressive identity and high-performance website for a flexible online school
ABOUT
Oxford Online School is a flexible, British-curriculum online school for students aged 8–18 balancing academics with sport, performing arts, or family life. We built its brand and digital presence from scratch, creating a vibrant identity toolkit; complete with custom motion graphics for consistency across print and digital. We then brought that identity to life in a high-performance headless website, built on Next.js with Sanity CMS, featuring a bespoke open day booking system, fee calculator, and animation-rich enquiry flows designed to convert prospective students.
Oxford Online School - Branding
Created a comprehensive brand identity toolkit featuring vibrant, carefully considered design across digital and print. The toolkit includes custom motion graphics and animations that bring energy and personality to every touchpoint, ensuring consistency and visual impact through...
- Cohesive brand experience
- Motion graphics-enhanced communications
Oxford Online School - Web Design
Delivered a high-performance headless website for Oxford Online School, built on Next.js with Sanity CMS and deployed on Vercel. The platform features a bespoke open day booking system, an interactive fee calculator, and sophisticated multi-step enquiry flows, all wrapped in anim...
- Custom open day booking tool
- Interactive fee calculator
- Animation-rich headless experience on Next.js + Sanity
Oxford Online School - SEO & AI Optimisation
Oxford Online School initially came to us to support their SEO. The main goal was increasing the volume of high-quality leads to grow registrations. The site initially lacked detailed information, so first we rewrote key pages around what parents and students were genuinely searc...
- 88% increase in organic keywords
- 69% increase in organic sessions
- 14.8% key event rate from AI assistants
Oxford Online School - Meta Ads
Meta's main aim was getting Oxford Online School in front of families who didn't know it existed. We ran broad prospecting in the UK alongside awareness campaigns in the UAE, Qatar and Europe. Meta supports our SEO and Google Ads activity – building awareness and trust around o...
- 1.7M impressions across campaigns
- 1.3M reach across new regions
- 42k clicks from new markets
Oxford Online School - Paid Ads
We quickly identified that the school's Google Ads lacked structure and was bidding on low-quality, broad terms – leading to poor engagement and wasted budget. Our paid ads strategy restructured search activity around the way families actually search for schooling, bidding on hig...
- 592% increase in paid search enquiries
- 271% increase in paid search sessions
- 465,000 impressions across 12 new markets
